Privacy Policy
Privacy Policy for Guardforce
At Guardforce, we are committed to protecting the privacy and personal information of our clients, website visitors, and individuals we interact with. This Privacy Policy outlines how we collect, use, disclose, and safeguard personal information. By using our services or accessing our website, you consent to the practices described in this policy.
Collection of Personal Information:
We may collect personal information, such as names, contact details, and relevant business information, when provided voluntarily by individuals or through our legitimate business interactions. This information is collected for specific purposes related to our services and to improve our customer experience.
Use of Personal Information:
Personal information collected by Guardforce is used to fulfill our contractual obligations, provide services, respond to inquiries, and communicate important updates or information. We may also use personal information for marketing purposes, with the option to opt-out if desired.
Disclosure of Personal Information:
Guardforce may disclose personal information to trusted third-party service providers or business partners who assist us in delivering our services and operating our business effectively. We ensure that these third parties adhere to strict confidentiality and data protection standards.
Data Security:
We take appropriate measures to safeguard personal information against unauthorized access, alteration, disclosure, or destruction. We have implemented physical, technical, and administrative security measures to protect the confidentiality and integrity of personal information.
Data Retention:
Guardforce retains personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. We periodically review the need for retaining personal information and securely dispose of it when no longer necessary.
Cookies and Tracking Technologies:
GuardForce may use cookies and similar tracking technologies on our website to enhance user experience, analyze website traffic, and personalize content. You can adjust your browser settings to manage or disable cookies, although this may impact certain features of our website.
Third-Party Links:
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policies of those websites before providing any personal information.
Use of Social Media Platforms
We maintain official business accounts on Instagram and LinkedIn to share updates, connect with clients, and promote our services. When you engage with us on these platforms, your personal data is processed jointly by the platform provider (Meta Platforms for Instagram, Microsoft for LinkedIn) and Guardforce Security Limited.
What Data is Collected
Profile information you make public (e.g. name, job title, profile photo).
Any messages, comments, or other interactions you send directly to us.
Aggregated analytics data (such as follower demographics and engagement rates) provided to us by Instagram and LinkedIn.
How We Use This Data
To respond to your messages and enquiries.
To monitor and improve the performance of our posts and campaigns.
To run targeted advertising campaigns where appropriate.
Lawful Basis under the DUAA
We rely on Recognised Legitimate Interests (direct marketing and network security) as our lawful basis for processing this data. This is permitted under the UK Data Use and Access Act 2025.
Lead Forms & Promotions
If you complete a lead generation form, register for a campaign, or take part in a competition via Instagram or LinkedIn, any personal data you provide will be used solely for that purpose and in line with this Privacy Policy. Once downloaded from the platform, your information is handled exclusively by Guardforce Security Limited and subject to your data rights under the DUAA.
Your Rights
You can manage your privacy preferences directly within your Instagram or LinkedIn account settings. For any requests relating to data held by Guardforce Security Limited (for example, if you submit your details to us via a lead form), you may exercise your DUAA rights by contacting us directly at:
Updates to Privacy Policy:
Guardforce may update this Privacy Policy periodically to reflect changes in legal or business requirements. The updated policy will be posted on our website, and the revised version will be effective immediately upon posting.
Contact Us:
If you have any questions, concerns, or requests related to this Privacy Policy or the handling of your personal information by Guardforce, please contact us using the provided contact information on our website.
By using our services or accessing our website, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of personal information as described herein.